Not quite. Chinese business culture values hierarchy, formal protocol, and relationship-building. Senior-level presence shows respect and commitment, so the company should ensure that its CEO or senior executives lead the presentation, with preparation on Chinese business protocol. For example, relationship-building moments, such as informal dinners, will be key to creating trust.
Correct! Chinese business culture values hierarchy, formal protocol, and relationship-building; senior-level presence shows respect and commitment. Relationship-building moments, such as informal dinners, will be key to creating trust.